MARKETING STRATEGY 

THE PROVEN WAY TO PLAN SUCCESS

Every business needs a plan to achieve goals. The easier this is, the greater the probability of success.

In this course we will teach you everything you need to know to create and execute a powerful marketing plan that works.

  • Simplify the marketing plan process.

  • Quickly assess market potential.

  • Use the Compass framework to develop a plan.

  • Build a strong pipeline of sales opportunity.

WHAT YOU’LL GET

  • 16 video lessons

  • 4 ebooks (125 pages)

  • 1 workbook with templates

  • Optional mentoring calls by arrangement

WHAT YOU’LL LEARN

This course is packed with advice, ideas and tips you can use to create a marketing strategy from scratch.  Unlike other approaches this combines strategy with action.

Part One is about creating the right strategy for your business and Part two focusses on creating a vibrant network of contacts and business opportunity.

✺ COURSE STRUCTURE ✺

  • An overview of the course and key topics.

  • Using the Marketing Opportunity Assessment formula to assess or confirm your market opportunity.

  • A proven structure with placeholder sections to create the right business model and strategy that works for your business.

  • Simple best practice guidelines on how to create realistic, meaningful and achievable goals.

  • The different ways of taking your products and ideas to market.

  • The positive and negative factors that can impact your success and how you can best manage them. 

  • Best practice on how to create and manage action plans to deliver results.

  • How you implement your chosen strategy and use it to build an audience.

  • How to create a great online presence that attracts attention and builds an audience that wants to do business with you.

  • Foolproof techniques on how to write great emails that get results.

  • Simple but powerful advice on how to use LInkedIn in THE best way to build influence and authority.

  • How to use it in the right way to build your online presence. And what to avoid.

  • Direct mail still has a place if used correctly. These are ideas on how to use ‘snail mail’ for maximum impact.

  • Telemarketing has a bad reputation because it’s often done badly. This section will help you understand how to do it in the right way to build trust and get great results.

  • Deciding if an exhibition is worth attending and how to get the best results from them.

  • How to use networking events in the right way to turn strangers into business contacts and advocates.