MESSAGE STACK 

WHAT MAKES YOU UNIQUE?

B2B selling is the ability to “uniquely solve a business problem”.

To do this you must be able to describe what makes you unique. This is easy to say but hard to do. In fact, the whole area of ‘messaging’ is something that so many businesses fail to pay any real attention to. They trot out meaningless and uninspiring content that fails to describe what makes them unique.

But it shouldn’t be like this. Your messaging should describe what makes you different and unique. It should stress your core values and expertise.

Anyone with a reasonable command of language and grammar can and should be able to create clear, concise and compelling messages by following some simple rules.

And that’s exactly what Message Stack© will do.

WHAT YOU’LL GET

  • 8 video lessons

  • 5 session ebooks (82 pages total)

  • Templates to create outputs

  • Regular insights and ideas

  • Optional mentoring calls

WHAT YOU’LL LEARN

This course provides a framework to help you define what makes you different and what value you uniquely provide.

It will help you to clearly define your core values and unique characteristics. 

It covers 8 key inputs that you need to create 3 valuable pieces of cornerstone content. These are Inspiring Vision, Power Summary and Compelling Story.

When you have these, you can use them in many ways to develop a whole range of content to share with your audience.

You will also learn some best practices for writing messages that is clear, concise and compelling. These are the three essential qualities that you must have to make your content stand out and grab attention.

✺ COURSE STRUCTURE ✺

  • Key concepts and why messaging is so important.

    What Message Stack is and how it works.

  • This is where you gather the data you need to create the foundation content that describes what makes you unique. By being honest and avoiding conjecture or hyperbole you’ll get a more balanced and believable output.

    And that is what will help you to build credibility and trust with your audience.

    1. Spark - why your business exists.

    2. Values - what you stand for.

    3. Ambition - what you want to achieve.

    4. Audience - who you want to influence.

    5. Needs - what your audience cares about.

    6. Impact - what this means to them.

    7. Options - how their needs are met now.

    8. Big Idea - what you do that’s different.

  • If you’ve gathered all the input data accurately, you should now have all the information you need create the three most important pieces of content you’ll ever need. These can form the basis of everything you produce. You can use them to create a content library to communicate your unique story to the world.

    1. Inspiring Vision

    This is a clear, concise and compelling description of how you see your future. It’s an aspirational statement grounded in reality. It’s also the starting point for creating your Power Summary.

    2. Power Summary

    This is a high level attention grabbing statement of 50  words or less. It’s also known as an elevator message. Its purpose is to develop a clear, concise and compelling summary that sets the stage for your Compelling Story.

    3. Compelling Story

    This builds on the Power Summary and provides more detail. The aim is to keep it concise at between 300-400 words. This forms the foundation from which many other stories can be developed. 

  • How to create messages that resonate with your audience.

    How to create winning headlines.

    The 6 pillars of excellent writing;

    1. Brevity

    2. Audience

    3. Difference

    4. Benefits

    5. Relevance

    6. Simplicity

  • When you’ve developed your Inspiring Vision, Power Summary and Compelling Story, you have a body of content that you can use in many different ways.

    This section looks at how you can make your messages effective by connecting with your audience to get the results they and you want.