SALES FOUNDATIONS

THE BASICS OF B2B SALES SUCCESS

Underachievement is usually seen as a sales problem. Sometimes it is, but often it isn’t.

There are many barriers to achieving success such as;

  • No strategic sales and marketing plan

  • Uninspiring messages

  • Weak sales culture

  • No sales process or methodology

  • Poor sales and communication skills

These barriers must be broken down to drive success.

Identifying barriers and breaking them down are critical. Because unless this happens success will be much harder to achieve than it should be.

But it doesn’t have to be like this. Sales Foundations is a short course I’ve created to point you in the right direction.

The first step is to explore the content below.

WHAT YOU’LL GET

  • 12 video lessons 

  • 4 session eBooks (80 pages total)

  • Checklist template for the 5 principles of success

  • Optional mentoring call by arrangement

WHAT YOU’LL LEARN

This foundational course will give you an insight into the areas you must focus on to ensure you are set up for B2B sales success.

It looks at how almost everything in a business is connected. Poor sales performance may be because your messages don’t resonate. Your Unique Selling Proposition may not be unique. And your product or service isn’t positioned correctly against the competition.

This course will help you to identify the barriers that could prevent you from achieving your B2B sales goals. It also suggests proven strategies to overcome them.

This is an excellent primer that’s perfect for any single person or small business. And no experience is needed other than a desire to learn and a commitment to take positive and decisive action. 

✺ COURSE STRUCTURE ✺

  • Overview of what sales foundations course covers.

  • The havoc that can be caused by a weak or non-existent sales strategy.

  • Why weak and uninspiring messages can make you invisible.

  • How lack of both skills and experience can make life very difficult and success very hard to achieve.

  • What happens when you do not have a sales-led culture. And what impact this has on your business.

  • Why working in a structured and methodical way is the only real way to ensure strong and sustainable sales growth.

  • What happens when you pay little or no attention to this important area.

  • How things are connected and the impact this has.

  • How to build a pipeline the right way.

  • Why some sales take much longer than they should. And what you can do to get control over the sales cycle.

  • Why you lose sales you really should win and how you can prevent it.

  • The universal principles that apply to any business. Ignore them at your peril!