What Happens When You Plug 40 Years of B2B Sales Experience into Ai?

A quiet experiment in legacy, leverage — and letting go

The Work

Over four decades in B2B sales taught me how to succeed and I used that experience to build practical frameworks and online training courses to help others win.

These five models formed the foundation of that work:

  • Foundations – Define the five principles of success

  • Compass – Build the best marketing strategy

  • Message Stack – Develop your unique value proposition

  • Navigator – A sales process to win and keep valuable customers

  • StorySelling – Create captivating, confident presentations

The Turning Point

Over time, people kept asking for advice. And for many years, I kept saying yes.

But eventually, I realised I couldn’t keep doing this one conversation at a time. At the same time, I didn’t want all that experience to simply… vanish.

I’ve reached a different stage in life. I now live in Snowdonia, where I write, hike, and take photographs.

Most people, when they step back, take their knowledge with them.
It fades into memory, or into notebooks no one ever opens again.

I didn’t want that to happen — not because I think my ideas are irreplaceable, but because letting good thinking disappear is a waste.

The Idea

I wanted to keep supporting people without the constant need to be available. That’s why I turned to Ai.

Some people are wary of it. Understandably.
But I’ve always been drawn to new ideas especially when they can work for us, not against us.

So I built a custom GPT called b2bAi and trained it on everything I’ve created — frameworks, strategies, real examples, and practical tools.

To create a virtual coach that’s useful, grounded, and always available.
Not a gimmick. Not a cheerleader. And definitely not a shouty “sales guru.”

Just thoughtful, proven advice that works in real situations.

What’s Inside

Much of what’s inside b2bAi was developed over the last 10–15 years.
It comes from real-world work in sales, strategy, and messaging.

Some of the examples may feel dated because they are.
The pace may have changed, the tools evolved, and the tech has accelerated. But the core ideas and still relevant, still useful and still true. Probably more so because there is hyper-competition in every market.

The goal is to uniquely solve a problem and provide exceptional service. Do that and you’ll win and build great long-term relationships.

Why I‘m Doing This

To be clear: this is not a business relaunch. I’m not “back” — and I’m not looking for consulting work.

This is about keeping the ideas alive. Making them shareable, useful and available.

That said, I’m always happy to help or collaborate on an ad hoc basis — if there’s a good fit.

If you have questions, get in touch.
If you want to explore on your own, feel free.

And if this helps you win a deal, make a better decision, or just feel more confident then it’s done what I hoped it would.

How to Use It

If you have a ChatGPT Pro account, you can use b2bAi for free.
Just ask it a question — it’s ready to help you:

  • Plan a deal strategy

  • Shape your value proposition

  • Craft compelling sales messaging

  • Prepare for high-stakes conversations

  • Think through complex B2B decisions

This might be all you need, but if you’d like to go deeper there are premium resources you can access here.