What Happens When You Plug 40 Years of B2B Sales Experience into Ai?
A quiet experiment in legacy, leverage — and letting go
Snowdonia, North Wales
July 20th, 2025
Friends,
An Open Letter About Legacy, Leverage — and Letting Go
Four decades in B2B sales taught me how to succeed and I used this experience to build frameworks and online training courses to help others win.
Foundations - define the 5 principles of success
Compass - build the best marketing strategy
Message Stack - develop your unique value proposition
Navigator - a sales process to win sales and create long-term advocates
StorySelling - create captivating presentations.
Over time, people kept asking for advice, and for many years I kept saying said yes. Eventually, I decided that I couldn’t keep doing this one conversation at a time. But I didn’t want my knowledge and experience to disappear.
I’ve reached a different stage in my life. I now live in Snowdonia where I write, hike and take photographs.
When most people step back, their experience vanishes into memories. I didn’t want that to happen because that’s such a waste - don’t you think?
I wanted to find a way to continue to provide support but without the overhead of always being available.
That’s why I turned to Ai to help.
Some people are wary — even a little afraid of it. But I’ve always been drawn to new ideas and how they might work for us, not against us.
I built b2bAi.app and I’ve trained it on all my content and training material. You can see it below.
The goal was simple:
To create a virtual coach that’s practical, useful and always available. And free at the point of use.
Not a gimmick or motivational cheerleader. And definitely not a “sales guru” in the shouty modern sense.
Just thoughtful, proven advice that works in real situations.
b2bai.app is free to use if you have a ChatGPT Pro account. Just ask it questions and it will help you to:
• Plan a deal strategy
• Shape your value proposition
• Craft compelling sales messaging
• Prepare for high-stakes conversations
• Think through complex B2B decisions
This may be all you need.
But if you want to go deeper, there’s premium content available here in the B2B Sales Academy - a library of 50 training videos, downloadable frameworks, and structured guidance you won’t find anywhere else.
I’ve deliberately set fees low to make it affordable for anyone.
To be clear: I’m not trying to launch a business or return full-time to consulting. I’m trying to keep my ideas alive and easily shareable with others.
In certain cases, I am happy to work hands-on if there’s a good fit. If you have any questions, get in touch and we can talk.
With best wishes for your future success,
John
